Just What Can A Business Website Do For You?
May 16th 2007 03:11
A website lets you swim with the sharks and more. Doing business in the internet is a lot cheaper than setting up a brick-and -mortar store and has the ability to outperform them drastically.
A website can bring you work from all over the world. Having your own business website showcases your work for prospects without you ever leaving your home/office. You might say, What would a website do for me, I have more work that I can handle right now? Lucky you ! However, you may still benefit from developing a website :
You can use your site to show customers their proofs.
You can use your site to exchange files with your customers.
You can place a FAQ (frequently answered questions) on your site so that you don't have to answer the same questions over and over.
So now you want a presence in the World Wide Web. What should go on it?
Contact Information. On every page, because you never know how someone will enter your site.
Mission statement or USP (unique selling point). You have to tell them why they should buy from you, not the million othes on the Web.
Your services. Don't leave them guessing, tell them what you can do.
Your portfolio. Whether it's print or web work, show them what you can do.
Pricing. This is up to you. Often, pricing depends on what the project involves.
FAQ. What does your pricing include? How will files be delivered? When is payment expected? What experience does your company have? How long will it take? Posting your answers on your website may save you some time.
Newsletter. This is optional, but can give you an edge as a marketing tool. And it's much cheaper to put it on a website than to get it printed.
News. Whether it's that new project you just finished or what's new at your site, give them a reason to keep coming back.
Links. Why should you link to other sites? Because the more sites you're linked to or linked to you, the better your ranking on search engines may be.
Site map. When web pages start to grow, it's easy to get lost. Help people find the information they need.
Your resume. If you're a sole proprietor, let them know your experience and education. If there's several people at your shop, then tell them about the staff.
A website can bring you work from all over the world. Having your own business website showcases your work for prospects without you ever leaving your home/office. You might say, What would a website do for me, I have more work that I can handle right now? Lucky you ! However, you may still benefit from developing a website :
You can use your site to show customers their proofs.
You can use your site to exchange files with your customers.
You can place a FAQ (frequently answered questions) on your site so that you don't have to answer the same questions over and over.
So now you want a presence in the World Wide Web. What should go on it?
Contact Information. On every page, because you never know how someone will enter your site.
Mission statement or USP (unique selling point). You have to tell them why they should buy from you, not the million othes on the Web.
Your services. Don't leave them guessing, tell them what you can do.
Your portfolio. Whether it's print or web work, show them what you can do.
Pricing. This is up to you. Often, pricing depends on what the project involves.
FAQ. What does your pricing include? How will files be delivered? When is payment expected? What experience does your company have? How long will it take? Posting your answers on your website may save you some time.
Newsletter. This is optional, but can give you an edge as a marketing tool. And it's much cheaper to put it on a website than to get it printed.
News. Whether it's that new project you just finished or what's new at your site, give them a reason to keep coming back.
Links. Why should you link to other sites? Because the more sites you're linked to or linked to you, the better your ranking on search engines may be.
Site map. When web pages start to grow, it's easy to get lost. Help people find the information they need.
Your resume. If you're a sole proprietor, let them know your experience and education. If there's several people at your shop, then tell them about the staff.
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