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What characteristics must a successful entrepreneur have? Is one born with these entrepreneurial traits or can they be learned?

Douglas A. Gray, author of the best-selling "The Entrepreneur's Complete Self-Assessment Guide," lists some common characteristics of successful entrepreneurs, in which venture capitalists, psychologists, academics, and entrepreneurs themselves believe important to achieving success. Among these are :

* Continous goal-setting. This is the ability to set clear goal that are challenging but attainable. It involves continually re-evaluating and adjusting goals to make sure they are consistent with your interests, talents and values, as well as your personal or business needs. Rather than being content with reaching goals, successful entrepreneurs continue setting new goals to challenge themselves.

* Perseverance. The steadfast pursuit of an aim, persistence and continuing to strive for a goal despite temporary obstacles. It requires strong determination to reach goals regardless of personal sacrifice.

* Business knowledge. The entrepreneur must understand the basic principles by which a business survives and prospers. That means comprehending the roles management, partners, and employees must perform to maintain viable business.

* Dealing with failure. You may be disappointed but should not be discouraged by failure, it's part of life, and many successful entrepreneurs will attest - an invaluable part of the learning process. Learn from your failures and see setbacks as only temporary barriers to your goals.

* Self- determination. The belief that you control your success, not luck, circumstance or external events. It is the belief that you can achieve the goals you have set.
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Lawrence Pang, CEO of Tian - Strategic Marketing & Consulting Ltd., cites the difference of the traditional Chinese wisdom in marketing from the Western way of dealing business. He stressed, during his presentation at the first World Marketing Conference last June 20 - 21, that Western technology in the marketing world is more focused in laws, rules, regulations and power while in Asia, relationships, respect and people are given more value.

Several differences in the Eastern and Western way of doing business, according to what Lawrence Pang mentioned : In the East, feelings and family - orientedness are foremost than the West's rationality and individualistic manner ; the former focuses on people and it's internal strengths while the latter gives premium to the matter at hand and external forces that could affect the business ; the East gives importance to intrinsic harmony and the community while the West focuses more on external achievement and individual success.

Pang, also known as a Chinese wisdom expert, mentioned four basic elements of success : The internal drive to succeed ; overcoming difficulties ; sharing the benefits ; and keeping in check persistence and ethics along the way to success.
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There is an old saying : "The first generation builds the company. The second preserves it. The third squanders it." Some surveys show there are fewer than 5 percent of family-owned businesses that survive under control. Bestseller author Gurcharan Das, explains this phenomenom, "The first generation makes the money, and naturally and naturally wants to flaunt it. The second doesn't want more money, it wants power, the third generation dedicates itself to art, or more likely just squanders the fortune. The Kennedys, Rockefellers, and others illustrate this cycle," wrote the author of "India Unbound."

However, not all family in business is taking the same dismal route. Here's some tips from the book, "Managing Work And Career," by Josie O. Santamaria to couples who plan to start their own business or are running one :

* Be sure you are in business which both of you believe in, are enthusiastic about, and can do together.

* Plan together. Set goals and objectives and agree on priorities and action plans together. This will unite you and make you more along the same direction.

* Openness is very important in both marital and business relationships. If you disagree with your spouse, voice it out and deal with it face to face but not in front of other.

* Delineate roles. Clearly delineate your responsibilities and agree on the roles and accountability of each one. Practice mutual empowerment.

* Acknowledge the area of competence of your spouse in his or her area of expertise. Let him or her shine. Don't compete for the limelight.

* Respect each other. Respect your spouse's opinions, judgments and decisions.
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So you will finally take the plunge - become an entrepreneur! This means taking concrete action to make your business vision a reality.

How can you tell then if you are cut out for business? Various researches say there are factors that contribute to the business success of an individual. These are


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Outsourcing Product Marketing

June 1st 2008 08:57
Can we outsource the marketing of our new product to an outside marketing experts or agency? The distinct advantage of outsourcing your new product to outside agency is the time advantage, said marketing authors Dr. Ned Roberto and Ardy Roberto in their MarketingRx newspaper column. You can outsource and succeed and you don't have to wait until your own marketing team would have been properly trained in new product marketing. The outsourced team can be the learning base of your own marketing team. From them, your team can learn the necessary marketing technology.

Nike is a model example. Nike is the popular company founded by foot experts, and who were former track and field champion runners. The group designed and test the most innovative sports footwear. They outsource everything, not only marketing. They focused and concentrated on designing and developing the best running and walking sports footwear, and outsource everything from marketing, distribution and sales, production, accounting and finance, HRD, even corporate planning.
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Investing In Mutual Funds

May 29th 2008 08:23
Mutual funds are investment pools that hold capital money of many individuals and invests it into stocks, bonds, or other securities based on the goal of the fund. By investing in mutual funds, you are able to pool your capital with that of other investors to achieve goals collectively that you may not be able to achieve individually. It is similar to buying stock in that you are actually buying mutual fund "shares" and thus making yourself a shareholder in that fund.

There are a number of advantages mutual funds have over other kinds of investments


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Dr. Ned Roberto and Ardy Roberto, popular columnists and writers of MarketingRx features some marketing advice and useful tips on attitudes and mind-sets a marketer-entrepreneur must have if they want to succeed in their business ventures.

* M- Market - driven


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Do's and Don'ts of Selling

April 17th 2008 08:06
Behind the glamour that goes in marketing, are lots of hard work. Sales people rub shoulders with celebrities or with advertising agencies, get the best seats in events but moves like an army. They patiently pound the market, make the soil ready for their business invasion, deal with difficult buyers, compete with competitors before clinching a deal or getting their hard earned commissions. Nothing happens in business unless a sale is made, so their motto goes.

But what does it take to make a sale? Here's the do's and don'ts of selling from an international businessman and columnist, Francis J. Kong


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The farewell issue of Card Technoogy Magazine (Nov. 2007) has detailed analysis into why most businesses at the smart card industry are restructuring and tapping low-cost markets to gain or regain profitability. Here's a glimpse of the four top smart card vendors and their major moves in trying to cope with falling prices and profits :

* France-based smart card Gemalto, the world's no.1 smart card vendor, has to cut jobs and implement cost-cutting measures in a drive to bring profitability as they strive to continue it's target goal of 10%- plus operating margin in March 2009. In September 2005, Gemalto merged with another of the industry's heavyweight Gemplus International and Axalto. Gemalto is now shuttering five of the 21 factories Gemplus and Axalto brought into the merger


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Marketing introduces a brand to the consciousness of the target customers. The most compelling reason why brand building has become so important in today’s market, in the words of marketing educator Dr. Karen V. De Asis : "Time has become a most expensive individual resource, gawking over merchandise, checking each and every stock item in a category and spending hours in the retail area is no longer a practice of the new-age consumer. Thus, the importance of getting the brand in the mind of the consumer, to be part of his initial selection even before stepping into retail space."

De Asis is the author of a marketing book, "Color Folders in the Mind : A Branding Story" containing a wealth of insights into brand building. The book begins with a discussion on how important it is for a brand to secure a space in the mind of consumers and how this space is ultimately defined by a brand story and value proposition. These defining factors are the basis used by consumers in choosing a particular brand over others. The author highlights the importance of market research in building strong brands, identifies un-served and underserved markets, including potential target markets, the silver citizen, male homemakers, and ethical consumers. Finally, the book emphasizes the importance of top-level support in successful brand marketing


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