Common Traps To Avoid If You Want To Grow Your Business
December 2nd 2008 09:44
There are two common traps to avoid if you want to grow or even explode your business, according to popular Filipino marketers Dr. Ned Roberto and Andy Roberto.
The first trap is allowing yourself to be held back by the traditional, the conventional, or even by the "best practice" of marketing. Don't let your fear of the unfamiliar trap you from innovating and experimenting with new paths, the Roberto's cautioned. As the influential futurist Edie Weiner said, every time a new and non-traditional comes, it becomes a hybrid of the new and the old, the old does not disappear but becomes a hybrid of the new and all of the old ones. One best example is the history of advertising media. Print advertising did not give way to radio advertising, though it suffered for a while but later survived. Later television came but print and radio ads are still very much around.
The other trap, according to the Roberto's, is the mindset that like's sophisticated market approaches at the expense of simple ones. Even if you have the most sophisticated product, if there's no market in need of it, it won't sell and therefore no business growth, the Roberto's explained.
The first trap is allowing yourself to be held back by the traditional, the conventional, or even by the "best practice" of marketing. Don't let your fear of the unfamiliar trap you from innovating and experimenting with new paths, the Roberto's cautioned. As the influential futurist Edie Weiner said, every time a new and non-traditional comes, it becomes a hybrid of the new and the old, the old does not disappear but becomes a hybrid of the new and all of the old ones. One best example is the history of advertising media. Print advertising did not give way to radio advertising, though it suffered for a while but later survived. Later television came but print and radio ads are still very much around.
The other trap, according to the Roberto's, is the mindset that like's sophisticated market approaches at the expense of simple ones. Even if you have the most sophisticated product, if there's no market in need of it, it won't sell and therefore no business growth, the Roberto's explained.
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