Outsourcing Product Marketing
June 1st 2008 08:57
Can we outsource the marketing of our new product to an outside marketing experts or agency? The distinct advantage of outsourcing your new product to outside agency is the time advantage, said marketing authors Dr. Ned Roberto and Ardy Roberto in their MarketingRx newspaper column. You can outsource and succeed and you don't have to wait until your own marketing team would have been properly trained in new product marketing. The outsourced team can be the learning base of your own marketing team. From them, your team can learn the necessary marketing technology.
Nike is a model example. Nike is the popular company founded by foot experts, and who were former track and field champion runners. The group designed and test the most innovative sports footwear. They outsource everything, not only marketing. They focused and concentrated on designing and developing the best running and walking sports footwear, and outsource everything from marketing, distribution and sales, production, accounting and finance, HRD, even corporate planning.
Nike is a model example. Nike is the popular company founded by foot experts, and who were former track and field champion runners. The group designed and test the most innovative sports footwear. They outsource everything, not only marketing. They focused and concentrated on designing and developing the best running and walking sports footwear, and outsource everything from marketing, distribution and sales, production, accounting and finance, HRD, even corporate planning.
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