Mobile Marketing
January 14th 2008 04:54
The concept of mobile marketing is simple. Through the cell phone, marketing and promotional messages can be communicated to individual consumers, communicating and creating awareness for certain products or services.
Mobile marketers cite advantages of text-based advertising. One is, it can be targeted so there is no wastage. It is verifiable, which means it can provide substantial proof that the message has reached it's intended audience. Next, it is interactive. Unlike other traditional formats of advertising, it allows the advertiser to get immediate response from consumers. This happens every time consumers join a text promo, download a ring tone or special icon, or use the text message they receive to claim a freebie.
Finally, text-based marketing is precise. It has the ability to reach a specific target audience easily.
Mobile marketers cite advantages of text-based advertising. One is, it can be targeted so there is no wastage. It is verifiable, which means it can provide substantial proof that the message has reached it's intended audience. Next, it is interactive. Unlike other traditional formats of advertising, it allows the advertiser to get immediate response from consumers. This happens every time consumers join a text promo, download a ring tone or special icon, or use the text message they receive to claim a freebie.
Finally, text-based marketing is precise. It has the ability to reach a specific target audience easily.
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