7 Common Marketing Mistakes Practitioners Should Learn From
July 20th 2007 03:24
Young practitioners of marketing and advertising can learn something useful from the mistakes other marketers made. Here's some list of lessons practitioners could learn from :
1. Consumer is the boss, love your consumer above all else.
2. Don't allow anyone to damage your brand's reputation because the damages could be irreparable and can be longlasting.
3. Know your product/service because you can't market or sell what you don't know.
4. The best form of marketing a product is the value and quality of your product. Your aggressive value proposition of the product will ultimately win loyal customers who will generate word-of-mouth advertising. Conversely, a bad product or service is the worst form of marketing.
5. Do not lie, cheat, steal to consumers. Uphold the ideal of "Truth in Advertising."
6. Do not underestimate your competitors because there are always better and smarter marketers than you are.
7. Do not overintellectualize your ads message. Practice the KISS principle " Keep It Simple yet Smart for the sales, the trade and your consumers.
1. Consumer is the boss, love your consumer above all else.
2. Don't allow anyone to damage your brand's reputation because the damages could be irreparable and can be longlasting.
3. Know your product/service because you can't market or sell what you don't know.
4. The best form of marketing a product is the value and quality of your product. Your aggressive value proposition of the product will ultimately win loyal customers who will generate word-of-mouth advertising. Conversely, a bad product or service is the worst form of marketing.
5. Do not lie, cheat, steal to consumers. Uphold the ideal of "Truth in Advertising."
6. Do not underestimate your competitors because there are always better and smarter marketers than you are.
7. Do not overintellectualize your ads message. Practice the KISS principle " Keep It Simple yet Smart for the sales, the trade and your consumers.
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