Guerrilla Marketing
September 10th 2008 09:17
How do guerrilla marketers promote their marketing? Jay Levinson, best selling author and guru of guerrilla marketing has some advice and tips on how to market your marketing.
* Guerrillas do not limit their marketing on one medium. Levinson’s advice is to market it all over the place. Anything worth promoting is worth cross-promoting.
* Cross-promote your marketing. Put your business website into your TV commercial. Mention your advertising in your direct mail and refer to your direct mail in your telemarketing. Trade shows are promoted in trade magazines and with fliers put under the doors of hotels near the trade show. They say in their Yellow Pages ad, “Get even more details at our website.”
Guerrilla marketers are realistic enough to know that people miss most marketing messages, so they repeat and say their message in several different places. Nothing is left to chance.
* Guerrillas do not limit their marketing on one medium. Levinson’s advice is to market it all over the place. Anything worth promoting is worth cross-promoting.
* Cross-promote your marketing. Put your business website into your TV commercial. Mention your advertising in your direct mail and refer to your direct mail in your telemarketing. Trade shows are promoted in trade magazines and with fliers put under the doors of hotels near the trade show. They say in their Yellow Pages ad, “Get even more details at our website.”
Guerrilla marketers are realistic enough to know that people miss most marketing messages, so they repeat and say their message in several different places. Nothing is left to chance.
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