Marketing Nuggets From A Chinese Entrepreneur
July 24th 2008 06:30
Lawrence Pang, CEO of Tian - Strategic Marketing & Consulting Ltd., cites the difference of the traditional Chinese wisdom in marketing from the Western way of dealing business. He stressed, during his presentation at the first World Marketing Conference last June 20 - 21, that Western technology in the marketing world is more focused in laws, rules, regulations and power while in Asia, relationships, respect and people are given more value.
Several differences in the Eastern and Western way of doing business, according to what Lawrence Pang mentioned : In the East, feelings and family - orientedness are foremost than the West's rationality and individualistic manner ; the former focuses on people and it's internal strengths while the latter gives premium to the matter at hand and external forces that could affect the business ; the East gives importance to intrinsic harmony and the community while the West focuses more on external achievement and individual success.
Pang, also known as a Chinese wisdom expert, mentioned four basic elements of success : The internal drive to succeed ; overcoming difficulties ; sharing the benefits ; and keeping in check persistence and ethics along the way to success.
Several differences in the Eastern and Western way of doing business, according to what Lawrence Pang mentioned : In the East, feelings and family - orientedness are foremost than the West's rationality and individualistic manner ; the former focuses on people and it's internal strengths while the latter gives premium to the matter at hand and external forces that could affect the business ; the East gives importance to intrinsic harmony and the community while the West focuses more on external achievement and individual success.
Pang, also known as a Chinese wisdom expert, mentioned four basic elements of success : The internal drive to succeed ; overcoming difficulties ; sharing the benefits ; and keeping in check persistence and ethics along the way to success.
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