Blog Marketing
August 13th 2007 10:00
The digital age is ushering in a novel and new generation way of reaching out new markets via blog marketing. Blogs are websites or part of websites where the site owners and other bloggers posts their thoughts, ideas, comments, and share their experience about a particular brand or whatever brand story, negative or positive, they could post for other bloggers to read.
Most marketers have taken to blogs either to defend themselves from negative blog write-ups or as a means to further a positive brand image, advertising and spreading the word about their brand, and creating new medium to reach a target market not traditionaly hit by other media and sustaining dialoque in an online channel.
Although blogs are no replacement to traditional media, it has been recognized as an additional medium to reach new clients who fall within the brand's target market but are not presently using the brand. Here's some tips I gather to reach a new market while sustaining dialoque with present loyal brand users:
* Start building a community of bloggers in good times and not when there is a brand crisis
Some blogs have been put up to address complains of dissatisfied customers, which should not be the case. Even when there is no complains, marketers can start building a brand around the brand and it's related category or subject.
* Use blogs in a personal conversational medium
Blogs are feedback-based and online, and marketers can use it in a more meaningful discussion of their brand story and value proposition.
* Encourage topic experts to write on blogs
Blogs are better contributed by people who are experts on their subjects. having a topic experts who write passionately on a topic can help draw people to the site.
Most marketers have taken to blogs either to defend themselves from negative blog write-ups or as a means to further a positive brand image, advertising and spreading the word about their brand, and creating new medium to reach a target market not traditionaly hit by other media and sustaining dialoque in an online channel.
Although blogs are no replacement to traditional media, it has been recognized as an additional medium to reach new clients who fall within the brand's target market but are not presently using the brand. Here's some tips I gather to reach a new market while sustaining dialoque with present loyal brand users:
* Start building a community of bloggers in good times and not when there is a brand crisis
Some blogs have been put up to address complains of dissatisfied customers, which should not be the case. Even when there is no complains, marketers can start building a brand around the brand and it's related category or subject.
* Use blogs in a personal conversational medium
Blogs are feedback-based and online, and marketers can use it in a more meaningful discussion of their brand story and value proposition.
* Encourage topic experts to write on blogs
Blogs are better contributed by people who are experts on their subjects. having a topic experts who write passionately on a topic can help draw people to the site.
| 73 |
| Vote |
subscribe to this blog
Comment by Benjamin
Benkaiser.NET Investment Portal